ABOUT ME
Hey there!
I’m a brand and visual designer who’s all about design that feels as good as it works.
I create concept-driven identities that are rooted in story, shaped by strategy, and brought to life through calm, considered visuals. I care about the little things, the rhythm of typography, the tension in white space, the feeling a color palette gives you before you even read the words. To me, design is less about decoration and more about direction. It’s how we guide, invite, and connect.
My work leans into simplicity, but never shies away from personality. I’m drawn to brands that know who they are and want to express it with clarity, and a strong point of view. Whether I’m working on a new identity, building a visual system, or just finessing the details, I always aim to create work that’s thoughtful, and honest.
I’m currently based in southern Sweden, designing with curiosity, intention, and a genuine love for what I do.
What I'm listening to right now: