CREATIVE DIRECTION / BRANDING / WEB / SOCIAL MEDIA
Grace Intimates is a concept brand for a modern lingerie label that blends softness with strength. Designed for women who want to feel held, not hidden, the brand explores what it means to be both delicate and powerful, without compromise.
The visual identity is minimal and feminine, but never fragile. Soft serif typography pairs with fluid lines and a muted, romantic palette to create a look that feels elevated but approachable. Every element is considered, from the logo mark to the layout system, designed to reflect body-conscious curves and a sense of ease.
The brand voice is calm, clear, and confident. Grace Intimates doesn’t shout about empowerment, it shows it, through subtle storytelling and a design system that makes space for all kinds of bodies and experiences.
This concept is a reflection on intimacy, identity, and how branding can hold its own kind of grace.
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