BRANDING / UX & UI / AD CREATIVE
Numu is a concept brand for a digital bank built for the next generation of money movers. Designed to feel fresh, transparent, and just a little bit rebellious, Numu challenges the cold, corporate feel of traditional finance with a brand identity that puts clarity and confidence first.
The design system is bold but minimal. A sharp wordmark, vibrant accent colors, and modular layouts create a sense of momentum and trust. The visual language is built for screens first, with clean UI elements and a tone of voice that feels human, not like a terms-and-conditions page.
Numu speaks to digital natives who expect more from their bank, more clarity, more control, more ease. The brand is designed to reflect that shift, making finance feel less intimidating and more intuitive.
This project is about rethinking the future of banking through design that empowers, informs, and connects.
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