CREATIVE DIRECTION / BRANDING / WEB / SOCIAL MEDIA
Stork Baby is a concept brand for a modern line of baby care essentials.
Calm, soft, and rooted in trust, the brand is designed to feel like a deep breath in a noisy category. It speaks to new parents not with cutesy clichés, but with clarity, warmth, and quiet confidence.
Calm, soft, and rooted in trust, the brand is designed to feel like a deep breath in a noisy category. It speaks to new parents not with cutesy clichés, but with clarity, warmth, and quiet confidence.
The identity blends Scandinavian simplicity with emotional depth. Muted tones and soft shapes create a visual system that feels gentle and grounded. Custom illustrations add a human touch without overwhelming the design.
Packaging is clean, tactile, and easy to navigate. Every detail is intentional, from the typography hierarchy to the placement of icons and product info. It’s a brand that understands parents have enough on their minds, and design should make things easier, not louder.
Stork Baby is about more than baby products. It’s a study in how thoughtful branding can hold space for care, calm, and connection.
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