BRANDING / SOCIAL MEDIA / NEWSLETTER
The Kind Shave Co. is a concept brand for a shaving company that puts care first, for skin, for the planet, and for the ritual itself. Designed to challenge the harsh, hyper-masculine tropes of the grooming industry, the brand takes a softer, smarter approach to self-care.
The identity is clean and calm, built around earthy tones, minimal layouts, and typography that feels both honest and elevated. The wordmark is confident but unfussy, and the supporting visuals echo the brand’s ethos: gentle, sustainable, and straightforward.
Every touchpoint is designed to feel considered. Packaging is low-waste and low-ego. Messaging is warm and direct, speaking to people who care about what they put on their skin, and what kind of brand they’re supporting.
The Kind Shave Co. is a reminder that care is strength. This project explores how branding can redefine rituals and reshape the everyday.
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