Digital, Web & Brand Designer

Spoke & Pedal is a concept brand created for a local bike shop with a big personality.  Rooted in community and movement, this project explores how visual identity can bring out the grit, charm, and momentum of urban cycling culture, without losing clarity or function.

Grace Intimates is a concept brand for a modern lingerie label that blends softness with strength. Designed for women who want to feel held, not hidden, the brand explores what it means to be both delicate and powerful, without compromise.

Stork Baby is a concept brand for a modern line of baby care essentials. Calm, soft, and rooted in trust, the brand is designed to feel like a deep breath in a noisy category. It speaks to new parents not with cutesy clichés, but with clarity, warmth, and quiet confidence.

The Kind Shave Co. is a concept brand for a shaving company that puts care first, for skin, for the planet, and for the ritual itself. Designed to challenge the harsh, hyper-masculine tropes of the grooming industry, the brand takes a softer, smarter approach to self-care.

Numu is a concept brand for a digital bank built for the next generation of money movers. Designed to feel fresh, transparent, and just a little bit rebellious, Numu challenges the cold, corporate feel of traditional finance with a brand identity that puts clarity and confidence first.